SEO - Search Engine Optimization
In today's fast-paced, ever-changing digital world, SEO is not just a buzzword. It's an essential strategy for any business owner who wants to be found by searching customers. SEO is crucial to help businesses improve online visibility, attract organic traffic, build brand credibility, and gain a competitive advantage in their local market. At Skytrail Digital, we stay up-to-date on the constantly shifting SEO landscape. We use current best practices to optimize websites and Google Business Profiles, providing higher rankings in organic search results. This drives your business above the competition, exposing you to more clientele. We bridge you directly with the users searching for what you have to offer.
8.5 billion
Searches per day on Google alone
That's 99,000 every single second of every single day!
46%
of Searches have Local Intent
Meaning users are searching for goods or services nearby.
How is proper SEO beneficial for a local business?
Cost-effective
One of the beautiful things about SEO is that the target audience is 100% potential customers who are actively searching for the goods or services you provide. In this way, SEO is a very cost-effective way to spend advertising dollars. As opposed to more traditional methods such as email campaigns, flyers, postcards, and billboards, which put a business in front of the masses, many of whom do not need said business, SEO puts a company directly in front of those seeking such goods or services. This ensures that your business reaches the most buyer-intent customers in a given market, translating into more leads and closed deals.
Increased Web Traffic
Nearly 100,000 searches take place on Google every single second. Users are more likely to click on search results appearing on the first page, especially those at the top. SEO done well using Skytrail’s best practices ranks your website or GBP higher in organic results, leading to more clicks, more engagement from hungry customers, and ultimately, more revenue in your pocket.
Builds Brand Credibility
Users generally perceive websites that rank higher in search results as more credible and trustworthy. SEO techniques can establish your brand as recognizable and reliable in your market. Ranking higher in results promotes you as an authority in your industry. You gain the trust of buyer-intent customers immediately just by your placement in search results.
Improved User Experience
SEO performed by Skytrail Digital involves optimizing a website’s structure, content, and navigation to make it more user-friendly. This makes it easier for visitors to find the information they need and navigate the website. When users can connect with your content in a positive way, they stay on your site longer, get a good impression of your company, and are more likely to reach out to you for goods or services.